The key factors of successful e-commerce system

Success factors are necessary for successful accomplishment of e- business objectives including:

*Content, the presentation of products and services in an attention grabbing and powerful way. 

*Convenience, the purposive usability of the website.

*Security. It continues to be a major concern of online customer worldwide.

*Control the rapid influence on processes and content.

*Interaction, the relationship building with individual customers by providing timely pre-sales information and excellent after sales support.

*Access to expert help when required.

*Customer service offering. The service has long been proven to be the major factor affecting the customer’s satisfaction and loyalty in traditional type of commerce.

*Community, the relationship building with groups/organization by enabling the exchange of information and services tailored to the ends of the community.

*Price sensitivity, the sensitivity of a product or service to competition on the internet. Research shows that free shipping and discounts are good incentives and motivators for online shoppers.

*Demographic factors. Research has found that genders, ages, income, education and residential areas determine the level of online usage and shopping.

*Brand management.

*Ensuring timely deliveries to customers.
The key factors of successful e-commerce system

E-Commerce Success Factors

E-Commerce Success Factors
Advertising and Incentives
Some Web stores may advertise in traditional media, but most advertise on the Web which targeted and personalized banner ads and other Web page and E-mail promotions. Most B2C sites also offer shoppers incentives to buy and return.

Typically, this means coupons, discounts, special offers and vouchers for other Web services, sometimes with other E-tailers at across linked websites.

Many Webs stores also increase their market reach by being part of Web banner adverting exchange with thousand of other Web retailers.

Personal attention
Personalizing your shopping experience encourages you to buy and make return visits. Thus E-commerce software can automatically record details of your visits and build user profile of you and other Web shoppers. Many sites also encourage you to register with them and fill out a personal interest profile.

Then when ever you return, you are welcomed by name or with a personal Web page greeted with special offers and guided to those parts of the sites that you are most interested in. This one to one marketing and relationship building power as one of the major advantages of personalized Web retailing.

Community Relationship
Giving online customers with special interest a a feeling of belonging to a unique group of like-minded individuals helps build customer loyalty and value.

Thus, website relationship and affinity marketing programs build and promote virtual communities of customers, suppliers, company representative, and others via a variety of Web base collaboration tools.

Examples include discussion forums or newsgroup, chat rooms, message board systems and cross-links or related website communities.

Security and Reliability
As a customer of a successful Web store you must feel confident that your credit card personal information and details of your transactions are are secure from unauthorized use.

You must also feel that you are dealing with a trustworthy business, whose products and other websites information you can trust to be as advertise.

Having your order filled and shipped as you requested, in the time frame promised and with good customer support are other measures of an E-tailer’s reliability.
E-Commerce Success Factors

E-Commerce Success Factors Part II

E-Commerce Success Factors Part II
Advertising and Incentives
Some Web stores may advertise in traditional media, but most advertise on the Web which targeted and personalized banner ads and other Web page and E-mail promotions. Most B2C sites also offer shoppers incentives to buy and return.

Typically, this means coupons, discounts, special offers and vouchers for other Web services, sometimes with other E-tailers at across linked websites.

Many Webs stores also increase their market reach by being part of Web banner adverting exchange with thousand of other Web retailers.

Personal attention
Personalizing your shopping experience encourages you to buy and make return visits. Thus E-commerce software can automatically record details of your visits and build user profile of you and other Web shoppers. Many sites also encourage you to register with them and fill out a personal interest profile.

Then when ever you return, you are welcomed by name or with a personal Web page greeted with special offers and guided to those parts of the sites that you are most interested in. This one to one marketing and relationship building power as one of the major advantages of personalized Web retailing.

Community Relationship
Giving online customers with special interest a a feeling of belonging to a unique group of like-minded individuals helps build customer loyalty and value.

Thus, website relationship and affinity marketing programs build and promote virtual communities of customers, suppliers, company representative, and others via a variety of Web base collaboration tools.

Examples include discussion forums or newsgroup, chat rooms, message board systems and cross-links or related website communities.

Security and Reliability
As a customer of a successful Web store you must feel confident that your credit card personal information and details of your transactions are are secure from unauthorized use.

You must also feel that you are dealing with a trustworthy business, whose products and other websites information you can trust to be as advertise.

Having your order filled and shipped as you requested, in the time frame promised and with good customer support are other measures of an E-tailer’s reliability.
E-Commerce Success Factors Part II

E-commerce Success Factors Part 1

Three E-commerce Success Factors
Selection and Value
Obviously, a business must offer Web shoppers a good selection of attractive products and services at competitive prices or they will quickly click away from web store.

But a company’s price don’t have to be the lowest on the Web if they build reputation for high quality, guaranteed satisfaction, and top customer support while shopping and after sale.

Performance and Services
People don’t want to be kept waiting when browsing, selecting or paying in a Web store. A site must be efficiently designed for ease of access shopping and buying with sufficient server power and network capacity to support website traffic.

In addition, products offered should be available in inventory for prompt shipment to the customer.

Look and Feel
Business to consumer sites can offer customers and attractive Web storefront, shopping areas and multimedia product catalogues.

This could range from an exciting hopping experience with audio, video, and moving graphics, to a more simple and comfortable look and feel.

This, most retail E-commerce sites let customers browse product sections, select products, drop them into virtual shopping cart and go to a virtual checkout station when they are ready to pay for their order.
Three E-commerce Success Factors