Three E-commerce Success Factors
Selection and Value
Obviously, a business must offer Web shoppers a good selection of attractive products and services at competitive prices or they will quickly click away from web store.
But a company’s price don’t have to be the lowest on the Web if they build reputation for high quality, guaranteed satisfaction, and top customer support while shopping and after sale.
Performance and Services
People don’t want to be kept waiting when browsing, selecting or paying in a Web store. A site must be efficiently designed for ease of access shopping and buying with sufficient server power and network capacity to support website traffic.
In addition, products offered should be available in inventory for prompt shipment to the customer.
Look and Feel
Business to consumer sites can offer customers and attractive Web storefront, shopping areas and multimedia product catalogues.
This could range from an exciting hopping experience with audio, video, and moving graphics, to a more simple and comfortable look and feel.
This, most retail E-commerce sites let customers browse product sections, select products, drop them into virtual shopping cart and go to a virtual checkout station when they are ready to pay for their order.
Three E-commerce Success Factors
