Short Message Service

A SMS or Short Message Service refers to the service that allows the transmission of short text messages among mobile devices such as cell phones, fax machines and other devices.

A message contains visual elements and sound is referred to as multimedia messaging service (MMS). Reach and mobility are SMS powerful draws.

As for mobility, anywhere a cell phone can go, a text message can go. This gives the user, the service or application developer, the opportunity to deeply integrate the features into daily life.

As a quick and reliable way to deliver text information, SMS provides cost-effective person-to-person communication and provider-to-consumer communication and providers-to-consumer value added services.

SMS presents a different set of opportunities and constraints relative to a traditional browser-based web service or desktop client application.

Multimedia message carrying video clips are on the rise with the advent of 3G cellular services.

Cellular phone can receive text messages that contain information, including advertising from business. One reason text messaging is popular is that it can deliver advertisement to individuals who are members of a target market.
Short Message Service

The key factors of successful e-commerce system

Success factors are necessary for successful accomplishment of e- business objectives including:

*Content, the presentation of products and services in an attention grabbing and powerful way. 

*Convenience, the purposive usability of the website.

*Security. It continues to be a major concern of online customer worldwide.

*Control the rapid influence on processes and content.

*Interaction, the relationship building with individual customers by providing timely pre-sales information and excellent after sales support.

*Access to expert help when required.

*Customer service offering. The service has long been proven to be the major factor affecting the customer’s satisfaction and loyalty in traditional type of commerce.

*Community, the relationship building with groups/organization by enabling the exchange of information and services tailored to the ends of the community.

*Price sensitivity, the sensitivity of a product or service to competition on the internet. Research shows that free shipping and discounts are good incentives and motivators for online shoppers.

*Demographic factors. Research has found that genders, ages, income, education and residential areas determine the level of online usage and shopping.

*Brand management.

*Ensuring timely deliveries to customers.
The key factors of successful e-commerce system