Access Issues with Business Online

Once you know what types of people may be accessing your website online, it’s important to recognize how they will be accessing it.

You already know that Hispanic and black families in mid to low income brackets are more likely to access the Web via libraries or their other shared sites while their white counterparts are more likely to have web access at home.

The type of equipment they find to access the web at any location and the privacy they have whole accessing the web could have tremendous impact on their ability and desire to conduct transactions and to interact online.

More than nine times out of ten, the connection a customer uses to access a website is slower than the connection of the company gurus who originally navigated and approved the web site design.

The average web user’s online experience can be classified as moderately to severely inhibited. He or she may be likely to interact online where multiple graphics increase download times that lag on lethargic, aging moderns.

A site that requires a plug in for viewing – even of that plug in offered as a free download elsewhere on the web may require its customers to spend many minutes downloading prior to viewing the intended site.

Unless they’re intensely dedicated to viewing that particular site, many customer will just give up rather than devote their evening to downloading.

In the end, a site that boasts the best and most creative designs, replete with multimedia displays and attention catching visual energy, might in fact be alienating the bulk of its clients if the majority of them hail from the customer base at large.

Variances in equipment are expected online, but they can be inconvenient for web businesses.

Research into your customer base can improve this, but in the end, the most accessible sites are those that can be quickly navigated by customers with the lowest common denominator of computer and internet capabilities.
Access Issues with Business Online