In the emerging economy there is a new infrastructure, based on the internet, that is causing us to scrutinies most of our assumptions about the business. As a skin of networks - growing in ubiquity, robustness, bandwidth, and function - covers the skin of the planet, new models of how wealth is created are emerging.

Tuesday, September 10, 2013

What is your line?

Ask yourself if your product/service will translate to a virtual market, i.e., the Web. If the answer is “yes” decide which website model you want to build and consider what your website is going to offer.

Then build your website and expend your efforts in driving customers to that website.

If you are an entrepreneur find your niche market, design your website for that market and then let your customer know you are open and ready for business.

If the answer is “no”, a website still may be a necessity – due to the frowing power of web customer who expect the vast majority of all business to have some sort of a web presence.

Build a good brochureware site that will drive customers to your brick and mortar business.

Use that website to provide detailed information about your company, your products and services, as the first tier in your customer service support efforts (FAQ, online manuals and other documentation, knowledge base, etc); and perhaps even incorporate a forum for your customers to converse with each other about your products and services.
What is your line?

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