Content management software helps E-commerce companies develop, generate, deliver, update and archive text data, and, multimedia information at E-commerce websites.
Some companies uses StoryServer content manger software to generate Web page templates that enable online people from international office to easily publish and update product reviews and other product information, which are sold to other E-commerce websites.
E-commerce content frequently takes the form of multimedia catalogs of product information. So, generating and managing catalog content is a major subset of content management.
Certain automotive company uses CenterStage catalog management software suite to retrieve data from their supplier data bases, standardize the data and translate it into HTML or XML for Web use, and organize and enhance the data for speedy delivery as multimedia Web pages at their website.
Content and catalog management software work with the profiling tools to personalize the content of Web pages seen by individual users.
Finally, content and catalog management may be expanded to include product configuration processes that support Web-based customer self-service and the mass customization of the company’s products.
Configuration software helps online customer select the optimum feasible set of product features that can be included in a finished product. For example, Dell Computer uses configuration software to sell build-to-order computer and network processor to their online customers.
E-Commerce – Content and Catalog Management
