In addition to most, if not all, of the content found in a brochureware site an online displays products/services along with detailed information ((e.g. specifications and pricing) usually from a database with search features, a method for online purchase.
An online store, must also provide extensive information about the products/services offered that not only aids in attracting consumers, but gives them enough confidence in the seller and the products/services to take the next step – making an online purchase.
If choose to take online payments, you must provide a secure, reliable, cost effective system for authorizing payments and managing transactions.
The best systems are based on the secure Socket Layer and/or Secure Electronic Transactions (SET) encryption technology, which provide the encryption of data and generate and display a “result page” to the customer following the transaction.
Further, a successful online store must be designed with the ability to store orders in a database or as tab-delimited text files so the data can be imported into an invoicing system. Then the website must be able to intelligently route encrypted email to the order fulfillment division.
Online Store
