In the emerging economy there is a new infrastructure, based on the internet, that is causing us to scrutinies most of our assumptions about the business. As a skin of networks - growing in ubiquity, robustness, bandwidth, and function - covers the skin of the planet, new models of how wealth is created are emerging.

Saturday, June 30, 2012

Overload of Information

Overload of Information
There is more information of every type available now than ever before. How often you ‘personally selected’ at home, and at work, for the chance of receiving a fabulous holiday – and some information?

Most of it is junk information – junk mail, e-mail and junk faxes that you file straight away in the waste paper bin – guess who personally selected you?

A computer, of course. They are great for sending out information: more computers are used for word processing than for any other task. Computers are amazingly fast at processing some types of data, in particular financial and numerical data once it has been converted into electronic digital signals.

There are even programs for filtering out, or redirecting, certain classes of e-mail, but computers cannot yet open the morning postbag, sift out the junk and bin it.

So history is repeating itself: the invention of the typewriter with its high output of thirty or forty words per minute did not lead us to employ fewer scribes to write letters and other documents.

Instead we employed more people to produce much more written work and now the word processor is having the same effect. The net result is more people with keyboards skill than ever before, and far more information on every conceivable subject, competing for our attention and often failing to get it.

It seems the computer that help us manage information by processing data after, far from solving our problems, actually create new problems by adding to the volume, variety and complexity of information available.

Nevertheless some organizations thrive in this new environment: they use computers and modern information systems to make better decisions more quickly, allowing them to respond faster to customer requirements, which is markets today brings significant competitive advantage.
Overload of Information

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