Electronic Spreadsheet packages like Lotus, Microsoft Excel and Corel QuattraPro are used for business analysis, planning and modeling.
They will help develop an electronic spreadsheet, which is a worksheet of rows and columns that can be stored on PC or a network server, or converted to HTML, format and stored as a web page or websheet on the World Wide Web.
Developing a spreadsheet involves designing its format and developing the relationships that will be used in the worksheet.
In respond to the input, the computer performs necessary calculations based on the formula defined in the spreadsheet, and displays results immediately, whether at workstation or website. Most packages also help develop graphic displays of spreadsheet result.
Spreadsheet can be developed to record and analyze past and present advertising performance for a business.
Hyperlinks also can be developed to a similar websheet at marketing teams’ intranet website.
The computer can recalculate the affected figures, producing new market shares figures and graphics. So that better insight on the effect of advertising decision on market share.
Electronic Spreadsheet
