Internet business refers to the process of buying or selling products or services over the Internet. Online shopping is becoming increasingly popular because of speed and ease of use for customers.
Online shopping, which refers to buying and selling products over the Internet, is a type of B2C e-commerce. This innovation for shopping not only brings a great number and variety of merchandise to potential consumers, but also offers a numerous business activities and huge market.
In online shopping, buyers and seller are not affected by time, location or long distances. That is, in order to make purchases, buyers do not have to visit the seller’s physical store, which might be located in another city or country. Consumers save both time and traveling costs by making purchases over the Internet.
The 24-hour availability of online storefront and accessibility from almost any location makes online shopping more convenient to consumers and provides consumers with a powerful alternative channel for making purchases.
Studies have also shown that design, reliability, information content, ease of use and navigation of an online shopping website are the main factors that significantly influence consumers’ perceptions about Internet shopping.
Ease of research in gathering product information is also one of the factors that influence consumers to shop online. In virtual market spaces on the Internet, consumer searches for product information is much more effectively and efficiently conducted as compared to traditional channels.
For example, online shop on Instagram now develops its function along the updated and the increase of people’s needs. Companies that sell stuffs such as clothes, makeup, shoes, have learned to use the recent technologies like Instagram in order to be able to reach the potential buyer since almost everyone uses social media these days.
Internet business: Online shopping
