Snapchat is a mobile app that allows users to share photos, videos, or messages known as “snaps” with a list of contacts. Snapchat, a media-sharing and chat app, is all about spontaneity. It is an app for ephemeral content. By default, the text, photos and videos you send disappear seconds after they're viewed – you get to decide how long your friends have to view them.
Snapchat's features
*Media-sharing
*Time limit: After the specified time range expires, the snap disappears from the recipient’s phone. Snapchat is not an archive like Facebook or Twitter; it is a conversation: a constantly moving stream.
*One-on-one video or text chat
*Filters
*Snapcash: Snapchat partnered with Square, Inc., to enable users to link their Snapchat and debit card accounts to be able to make "peer-to-peer" payments.
When Snapchat launched in 2011, it was the antithesis of the web. There were no archives, no links, no back button. Snapchat’s ephemerality seemed strange to a world used to the relative permanence of the web, but ephemerality is not a new trait in digital communication.
Snapchat has created a new way to have conversations — from consuming content and messages to creating and broadcasting it. Through Snapchat, conversations are held in video and picture form rather than through texts, messages, posts, or speech; making Snapchat not only a creative way to get political and advocacy campaign’s message out, but a new way to communicate it to a specific group of people.
Mobile app: Snapchat
