Dell computers, Amazon.com and many other companies trade internationally. Dell computers CISCO systems, and Microsoft products are found in every country of the world.
Microsoft Word can be used in Japanese, Chinese, Thai, Swahili, English, German or French.
A tone level in reflects national culture, being able to write Thai script, Japanese Kanji or Chinese Hanzi reflects the culture in that the technology is being used but at the other end, there is a sense of globalization.
It is still Microsoft Word and whether a person is using the Japanese or the German version, a Japanese or a German keyboard, there exists a standardized practice. The keyboard is standardized, Word software is standardized and their practice of Word is standardized.
There is at the global level a view that there is equity, equilibrium and a sense of saneness at the national level.
This can be reinterpreted recontextualised and reused in ways that fit the national culture.
The apparent paradox is resolved by separating the process that is global and uniform from the interpretation and use that is nationalistic and imbued with culture and cultural practice.
Logistics management across the world deals with the same problem. Transporting goods by UPS or FedEx is the same process whether it is from United States to Africa or Chile or from Chile to Africa.
While the languages differ, while the cultural practices of loading and storing and managing the logistics might be different, the fact is that process of logistics management across international boundaries is determined by a set of standards that is not imbued with politics, but that is accepted internationally and globally.
The paradox again is challenged, the paradox of coexistence remains at one level. The way materials are combined together or packaged represents a cultural influenced.
On the other hand the barcodes that are used to transport and track the goods from one country to another country is an international standard that everyone can read and understand.
The barcode printout in Japan will be in Japanese language in the United States it will be in English. The uniformity at the global level parallels the cultural interpretation that differentiates one nation from another.
Tracking and Logistics Management
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