You should know your customers, you then will know what types of customers are available and willing to buy online and you can identify your best prospects.
Then you must learn how these best prospects are accessing your site, how they shop and what they want online.
Only then can you develop marketing and branding strategies and begin to build your sit appropriately.
In order to begin E-commerce successfully, these twelve steps should be followed:
Then you must learn how these best prospects are accessing your site, how they shop and what they want online.
Only then can you develop marketing and branding strategies and begin to build your sit appropriately.
In order to begin E-commerce successfully, these twelve steps should be followed:
- Know who comprises the bulk of Web users.
- Learn how children will figure into the Web’s future.
- Track how teens spend disposable income online.
- Watch the heavy hitter – baby boomers and senior users.
- Know what income brackets dominate the Web.
- Know what races and nationalities are Web users and in what proportions.
- Note how gender contributes to online use and sale patterns.
- Know how much customers in different income brackets are willing to spend online.
- Know what nationalities and countries are doing business globally online.
- Research the computer and Web access technology most of your customers will use to access your site.
- Know what types of shoppers will access your site and how to attract them.
- Know what these shoppers are looking for online, and give it to them.
