The business phenomenon that we now called electronic commerce has had an interesting history.
For humble beginning in the mid - 1990s, electronic commerce grew rapidly until 2000, when a major downturn occurred. Many people have seen news stories about the “dot-com boom” followed by “dot-com bust” or the “dot-bomb.”
In the period from 2000 to 2003, many industry observers were obituaries for electronic commerce.
Just as the unreasonable expectations for immediate success fueled the high expectation during the boom years, overly gloomy news reports colored perceptions during this time.
Beginning in 2003, with the general economy still in the doldrums, electronic commerce began to show signs of the new life.
Companies that had survived the downturn were not only seeing growth in sales again, but may of them showing profits.
Although the rapid expansion and high levels of investment of the boom years are not likely to be repeated, this wave of electronic commerce is well under way.
Electronic Commerce
Mars, Inc.: From Candy Kitchen to Global Powerhouse
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Mars, Incorporated is one of the world’s largest privately held companies,
best known for its candy bars, chewing gum, and pet care products. It began
humb...