Ease to use is the single most most importance need to fulfill for your potential customers. Building site that are speedy and easy to use has become increasingly important.
Thus, a successful, stickiness strategy would involve making large amounts of information and resource available without forfeiting the sense of familiarity and user friendliness that the site encapsulates.
Online customers are lazy; many are not technical savvy; and they will go elsewhere rather than tolerate difficulties.
Ease to use involves simplicity in access and in navigation online. They don’t want to wait more than ten seconds for a site to download.
They don’t want to scroll horizontally because a Web page doesn’t fit in their browser window, although vertical scrolling is OK.
They don’t want to wade through dozens of features and links that don’t interest them. They don’t want to try to understand unfamiliar jargon or to read long paragraphs of text.
Online customers want a professional, clear, and concise site, they want to be able to search and get accurate search results. They want the technolingo replaced by easy to understand wording.
They want to be able to find the right product and conduct the transaction quickly. After the transaction, they want fats shipping and an easy return process if return are necessary.
According to both conceptual and empirical studies of online trust, website ease to use impacts a trustor’s trust in the party who is considered accountable for the sign and maintenance of the website interface.
Expert argue that website interfaces that are perceived to be easy to use indicate that the other party associate with this interface invests in the relationship with website users and is thus trustworthy.
An easy to use website interface is also likely to signal that the party who is held responsible for this interface has the resources and qualifications to live up to his commitments and is thus trustworthy.
Ease to Use online
