What does it take to create a successful B2C E-consumer business venture? That’s the question that many are asking in the wake of the failure of many pure B2C dotcom companies.
One obvious answer would be to create a Web business initiative that offers attractive products or services of great customer value, and whose business plan is based on realistic forecasts of profitability within the first year or two of operation – a condition that was lacking in may failed dotcoms.
But such failure haven not stemmed the tide of millions of business, both large and small, that are moving at least part of their business to the Web.
On the Internet the barriers of time, distance and form are broken down, and businesses are able to transact the sale of goods and services 24 hours a day, 7 days a week, 365 days a year with consumers all over the world.
In certain cases, it is even possible to convert a physical goods (CDs, packaged software, a newspaper) to a virtual good (MP3 audio, downloadable software, information in HTML format).
Business to Consumer E-Commerce
