A subscription site targets a specific niche market that places a value on expert information, service or a digital product delivered in a timely manner.
Technical newsletters, access to research information, and graphics, music and computer game downloads are all examples of products and services that can be sold for a monthly fee, an annual subscription, or small per transaction fee.
While the revenue from such service and products should be able to fund the operating costs of a subscription site, in most instances, the income may not be substantial – the exception are sites that offer video, music and/or computer game downloads.
A subscription site can be process payments offline and provide via email a user’s name and password for access or it can provide a secure, reliable, cost effective online system for authorizing payment and managing transactions.
The best systems are based on Secure Socket Layer (SSL) and/or Secure Electronic Transaction (SET) technology to encrypt the data, and generate and display a “result page” to the customer following the transaction.
E-commerce technology continuous to become more sophisticated, and with every advance the financial prognosis for a subscription site should improve.
Subscription Site
