The most famous consumer to consumer (C2C) company is eBay, the world’s largest personal online trading community, which - for a tiny fee – allows consumers to offer their goods directly to other consumers in auction format.
Ebay contends that its cocktail napkin moment was a conversation between Pierre Omidyar and his wife, who collects Pez dispenser.
She wanted to use internet as a tool to expand her collection, and Pierre expanded that idea to include a central location for the trade of all collectibles and launched eBay on Labor Day in 1995.
Today the secret to eBay’s profitability is volume – insane volume. Individual consumers use eBay to buy and sell in more than 4,320 categories, including automobiles, collectibles, antiques, sports memorabilia, computers, toys, books, magazines, music, pottery and glass, photography, electronics, and jewelry and gemstones.
Buyers are compelled to trade on eBay due to the large numbers of items available. Similarly, sellers flock to eBay because that’s where the most buyers are. As a result, more than 450,000 items are posted for sale in any given day, and eBay collects a fee on each transaction.
Consumer to consumer Business Model
