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Most E-commerce applications are event-driven systems that respond to a multitude of events – from new customer’s first website access, to payment and delivery processes, and to innumerable customer relationship and supply chain management activities.
That is why event notification processes play an important role in E-commerce systems, since customers, suppliers, employees, and other stakeholders must be notified of all events that might affect their status in a transaction.
Event notification software works with the workflow management software to monitor all E-commerce process and record all relevant events, including unexpected changes or problem situations.
Then it works with user profiling software to automatically notifying all involved stakeholders of important transaction events using appropriate user preferred method of electronic, messaging, such as E-mail, newsgroup, pager, and fax communications.
This includes notifying a company’s management so they can monitor their employees’ responsiveness to E-commerce events and customer and supplier feedback.
For example, when we purchase a product at a retail E-commerce website like Amazon.com, we automatically receive an E-mail record of our order.
Then we may receive e-mail notifications of any changes in product availability or shipment status, and finally, and e-mail message notifying us that our order has been shipped and is complete.
Event Notification in E-commerce System