Presentation Graphics and Multimedia

Presentation graphics packages help us to convert numeric data into graphics displays such as line charts, bar graphs, pie charts, and many other types of graphics.

Most of the top packages also help you prepare multimedia presentations of graphics, photos, animation and video clips, including publishing to the World Wide Web.

Not only a graphics and multimedia displays easier to comprehend and communicate that numeric data but multiple color and multiple–media displays also can more easily emphasize key points, strategic differences, and important trends in data.

Presentation graphics has proved to be much effective than tabular presentations of numeric data for reporting and communicating in advertising media, management reports, or other business presentations. Presentation graphics software packages like Microsoft PowerPoint, Lotus Freelance, or Corel Presentations give you many easy to use capabilities that encourage the use of graphic presentations.

For example, most packages help us design and manage computer generated and orchestrated slide shows containing many integrated graphics and multimedia displays. Or we can select from a variety of predesigned template of business presentations prepare and edit the outline and notes for a presentations, and manage the use of multimedia files of graphics, photos sounds and video clips. And of course, the top packages help us tailor graphics and multimedia presentation for transfer in HTML formats to websites on corporate intranets or the World Wide Web.
Presentation Graphics and Multimedia

Large Organization with Single Database

One of the reasons that organization were so slow to respond in the past was that they simply did not have a clear view of what was happening within their company. Yes, a large amount of data was available, but it was fragmented around the organization in many different places, different isolated systems and incompatible formats. Additional, the data was inconsistent due to different definitions, cut-off dates and measurement criteria.

Large businesses (and countries) have been traditionally less efficient than smaller organizations due to the cost of coordination and the increase in bureaucracy to deal with large amounts of information. Delegation of authority to compensate for this factor has led to lack of control, lower efficiency and fragmentation of business.

The solution is a single, logical, central database that gives everybody in the organization access to the same data at the same time. Many organizations are now bringing together all their separate systems to achieve this singular view.

A single source of data gives the organization the ability to combine information across all business operations. Whereas managers used to receive a separate printed monthly report from each system, they can now obtain daily, or even hourly, electronic reports that give a single view of what matters, as it happens, across their entire organization.

Chief executive can access a single dynamic report on screen to monitor their critical success factors and key performance indicators, such as sales, leads, liquidity, staffing or inventory levels. These interactive reports allow the user, not just to monitor everything that is important to the company, but also to investigate variances and get immediate answers within a few mouse clicks.

The availability of global information systems enables companies to maintain a functional structure on a large scale, which is more efficient, rather than creating multiple business units with complicated communication cycles.
Large Organization with Single Database

Consumer to consumer Business Model

The above type of model facilitates commerce between consumers, plain and simple. Revenue streams are typically fees for matching buyers with sellers and vice versa. Flat fees and commissions may apply.

The most famous consumer to consumer (C2C) company is eBay, the world’s largest personal online trading community, which - for a tiny fee – allows consumers to offer their goods directly to other consumers in auction format.

Ebay contends that its cocktail napkin moment was a conversation between Pierre Omidyar and his wife, who collects Pez dispenser.

She wanted to use internet as a tool to expand her collection, and Pierre expanded that idea to include a central location for the trade of all collectibles and launched eBay on Labor Day in 1995.

Today the secret to eBay’s profitability is volume – insane volume. Individual consumers use eBay to buy and sell in more than 4,320 categories, including automobiles, collectibles, antiques, sports memorabilia, computers, toys, books, magazines, music, pottery and glass, photography, electronics, and jewelry and gemstones.

Buyers are compelled to trade on eBay due to the large numbers of items available. Similarly, sellers flock to eBay because that’s where the most buyers are. As a result, more than 450,000 items are posted for sale in any given day, and eBay collects a fee on each transaction.
Consumer to consumer Business Model

Marketing Information System

Every firm organizes the flow of marketing information to its marketing manager as a support for his marketing interventions.

Companies are studying their manager’s information needs and designing Marketing Information Systems to meet these needs.

Marketing Information Systems is that part of Business Information Systems which meets the information needs for an organization in sales, distribution, advertising, market analysis, market intelligence, product research, service management, customer profile and other marketing functions.

A Marketing Information Systems consists of people, equipment and procedures to gather, sort, analyze, evaluate and distribute needed, timely and accurate information to marketing decision making.

The Role of Marketing Information Systems is to assess the marketing manager’s information needs, then develop the framework for collecting information and distribute the information gathered to the end-users in time.

The marketing information system is generally carried out marketing need analysis, planning, implementation, and control functions of marketing managers. The needed information is developed through internal company records analysis.

Relevance of Marketing Information Systems
Three crucial developments render the need for Marketing Information Systems.
• Firstly, when companies expand and diversify into new markets, the marketing managers have to necessarily deal with new situations both from the companies and from the customer’s point of view. Therefore, there would be greater need for marketing information.

• Secondly, when there is a perceptible and significant increase in the level of income of the buyers, consumers tend to get more selective and discriminative in their buying process. The marketers should be fully aware of what makes a buyer prefer a brand and what distinguished his brand from that of the close competitors. This awareness is possible only with the help of a well designed effective Marketing Information Systems.

• Thirdly, as the markets develop and the competition moves from price to non price grounds, it becomes increasingly important to find the moves adopted and implemented by the competitors and the response of the consumers towards them.

Analyzing the needs for Marketing Information Systems from a third person’s angle, three more factors come to the front viz., the information explosion, increasing complexity in decision making and the technological developments.
Marketing Information System

The Internet and Business

In the early 20th century, the electricity grid became the underlying enabling backbone of the industrial economy. Today m the Internet, with over half a billion users worldwide, is becoming the enabling infrastructure of the information economy.

The internet has forever transformed the way we transact business, and how we work with our communities of citizens, customers, partners, suppliers and employees.

It is rapidly becoming the enabling infrastructure of modern business – what we learn e-business and companies realize they must incorporate it into their existing sources of value creation to improve competitive advantage.

By e-business, Oracle understands this to be an Internet technology-based business information architecture that transparently integrates all business information and flows, and allows access to this information anywhere at any time.

The use of common Internet standard and technologies promote efficient and predictable communication and dramatically lowers the cost of managing information. It no longer takes years to implement new systems or upgrade and modernize existing ones.

Many organizations are transforming their systems to embrace the Internet in just a few weeks or months, Solutions do not need to be complex, but they must be part of a wider effort to enhance information sharing, streamline operations and modernize business practices.

As we move from the early phase of the Internet infrastructure creation, the innovation will shift from products to services.

Any company will be able to use Internet to provide better, cheaper and more customized products and services to the consumers. And governments will be able to provide more efficient services to citizens, while reducing their internal cost.

The consumer will probably profit most from this improvement in market efficiencies, as more and more companies and public agencies put customer at the beginning of the value chain.

It is probable that a lot of the cost savings will be passed to the customer through lower prices for the same or better service.  
The Internet and Business