Twitter advertisements guide

Twitter boasts a worldwide presence, with an impressive user base of 400 million registered users who generate a staggering 500 million tweets and 1.6 billion search queries every day. Effective Twitter advertisements capitalize on these vast connections and extend the outreach to users. These ads also encourage users to opt-in to messaging, participate in contests, promotions, and sales, visit online stores, engage further with content, and interact through likes and other actions.

Advertisers typically promote three types of products: tweets, accounts, and trends. The "promoted tweets" feature enables advertisers to place their tweets in the timelines or search results of targeted users.

A Promoted Tweet can either be an existing tweet from the user's account, which they can pay to promote to a broader audience, or it can be a specially designed ad that appears in users' timelines and search results without being posted on the user's own Twitter account. The former option enhances engagement on the user's Twitter handle, creating a more genuine interaction.

With the "promoted accounts" option, advertisers can gain more followers and build a larger community of advocates. By choosing the "Followers (Promoted Account)" option, a link to promote the user's account is displayed in users' timelines instead of promoting a separate URL with a tweet. Given the limited 140 characters, it's crucial to craft an enticing account description to attract users to follow. The promoted account, provided by advertisers, is showcased in search results and the "Who to follow" section of the targeted users' profiles.

For those looking to spark discussions around a topic, "Promoted Trends" allows users to select a relevant hashtag and have their tweet featured at the top of the trending topics list.
Twitter advertisements guide