Profiling and Personalizing

Once a person have gained access to an E-Commerce site, profiling processes can occur that gather data on a person and the website behavior and choices, and build electronic profiles of the person characteristic and preferences. 

User profiles are developed using profiling tools such as user registration, cookies files, website behavior tracking software, and user feedback. 

These profiles are then used to recognize a person as an individual user and provide and provide the person with a personalized view of the contents of the site, as well as product recommendations and personalized Web advertising as part of a one-to-one marketing strategy. 

Profiling processes are also used to help authenticate a person identity for account management and payment purposes, and to gather data for customer relationship management and marketing planning, and website management. 

Profiling and Personalizing